Everyone, are you able to stay calm?


Shigesato Itoi frequently talks of the importance of the word “Ochitsuke.” Rather than rushing into situations or letting ourselves get carried away by emotion, we should take a moment to remind ourselves: “Stay calm.” These items keep the power of those words near at hand.
The essence of “Ochitsuke” is expressed through the lyrical brushwork of calligrapher Kyuyoh Ishikawa.



Hobonichi’s “Ochitsuke” Hanging Scroll



This is a hanging scroll that allows you to take in the spirit of “Ochitsuke” in your daily life. It will calmly watch over yourself, your family, your coworkers and your friends at at moments when you tend to rush or get carried away by emotion. Its compact size (W: 175mm x H: 320mm / W: 6.9" x H: 12.6") allows you to place it where it will always be within eyesight, such as your living room, entrance, or by your desk. Hang it up by hooking its string on a hook or push pin.


Hobonichi’s “Ochitsuke” Pin Badge



Carry the words “Ochitsuke” around written by calligrapher Kyuyoh Ishikawa with this square-shaped pin badge. You can put this on your bag or pen case, or put in on your desk at work - whatever meets your fancy. You can tell yourself to stay calm by keeping this word within eyesight. It may be a great present to those who are about to take entrance exams, about to take on an important job, or starting a new life.


Hobonichi’s “Ochitsuke” Key Ring



The words “Ochitsuke” are engraved in a deep brown color using laser machining on a key ring made of walnut wood. Keep this on your key or something that you carry around with you to keep it within eyesight. Since it’s imprinted, it’s also calming to the touch. Use it to accent your handbag.


Hobonichi’s “Ochitsuke” Mug



When you are about to rush or want to stay focused, take a break drinking tea or coffee with this mug. Its trapezoid shape with a wide base makes it hard to knock over accidentally. The outside features a fresh and calming light blue. The word “Ochitsuke” will be within eyesight by looking at the inner rim of the mug.



Hobonichi’s “Ochitsuke” Aroma Sachet



Calm your emotions with incense from the “Ochitsuke” series. This original blend by Azabu Kogado is made from fragrant wood, which has long been thought to sharpen the senses and make you more alert. Keep it in your handbag or purse and bring it up to your nose whenever you need it to enjoy the subtle scent. Kyuyoh Ishikawa’s calligraphy is featured on the bag, which is made from the same necktie material as the “Bow & Tie” series of Weeks books, allowing for intricate embroidered details.



Hobonichi’s “Ochitsuke” Leather Mirror



This slim leather mirror can be used to check your eyes and mouth when facing a tense situation. Made of cow leather that fits well in your hand, it has the words “Ochitsuke” written by calligrapher Kyuyoh Ishikawa. Slide it to reveal the mirror, and calm yourself down by seeing the words while touching up on your appearance. Once you feel calm, get your head up and confidently move forward.