Which one is everyone’s favorite? Which one is everyone’s favorite?

Hobonichi Techo 2021 Sales Ranking Hobonichi Techo 2021 Sales Ranking

Sales for the Hobonichi Techo 2021 began on September 1. Which techos did everyone choose during the first month? We’ve compiled the sales rankings for this year’s lineup through the Hobonichi Store, Tobichi Tokyo, Tobichi Kyoto and Hobonichi CultureN. We also have sales rankings for items that started sales in October, and comments from staff members of Tobichi Tokyo and Kyoto, and Hobonichi CultureN! We hope this will come in handy for anyone who is still deciding which techo to use next year.

*Calculations from Sep 1 to Sep 30, 2020
*Sales ranking of Hobonichi CultureN include sales through the Hobonichi Techo Lineup Reveal Event at Hobo Nichiyoubi from Sep 1 to Sep 13.

Hobonichi Store Hobonichi Store
A6 size cover (fits Planner and Original) A6 size cover (fits Planner and Original)
With Ryoji Arai in first place, Makoto Wada in third and Shaun Tan in eighth, covers to enjoy the beauty of each artwork ranked high, possibly showing people’s desire to spend the year with a beautiful piece of art. Both Mother covers joined the ranking too, reminding us of its timeless popularity. Out of the Colors series, “Dreamy Pink” with a cute feel was the most popular, followed by “Blue Pistachio” and “Summer Lemon.” Other covers in the ranking include Kodue Hibino’s “kadan (Gray)” with a pattern that will make your heart sing, and Candy Stripper in which we collaborated for the very first time.
        A5 size cover (fits Cousin) A5 size cover (fits Cousin)
        Makoto Wada's “Time-Traveling Bird” that is also popular as the A6 size dominated the A5-size cover lineup. Kodue Hibino’s “kadan (White)” came second. With Mother ranking 7th and Candy Stripper 8th, lots of covers were popular both as the A6 size and A5 size. In third place is the fluffy Sesame Street “Cookie Monster” cover. Covers using fresh colors, such as “Turquoise” from the Colors series and “Apple Green Gingham,” seem to be popular too. Out of the minä perhonen lineup, the simple and calm “ohayo (Gray)” was the most popular.
              Weeks Weeks
              The Bow & Tie books that use the same material as neckties are popular every year, and this year was no exception. “Swallows” ranked first, and “Camp” came in third. Sesame Street and Shaun Tan that is popular as the A6 size and A5 size was also favored in the Weeks books lineup. Makino Tomitaro’s Weeks has a fan-following, and it was chosen by many people this year too. Hiroshi Hatano’s “Spring Day” that lets you enjoy the beauty of spring was loved as well. Out of the Colors series, “Mint,” “Cherry Blossom,” “Twinkle” and “Latte Beige” ranked in.
                    Hobonichi Original Accessories Hobonichi Original Accessories
                    The Cover on Cover that is popular every year swept the top three spots. Shaun Tan’s Clear Cover also ranked in eighth, showing how it has become an indispensable item to the techo. The Plain Notebook in which its spacious writing space allows users to write in freely, and the Weekly Calendar that allows you to see the entire week at a glance, seem to be a great companion to the techo and was also chosen by many. Out of the Pencil Boards in which 20 new designs joined this year, the Mother Pencil Board for A6 size was the most popular. You can’t go wrong with the Mother series! Other designs that made the ranking include the “Warm Red x Yellow” Pencil Board in A5 size and the Doraemon Pencil Board in A6 size.
                          Sales Ranking for items
                          released in October!
                          Here is a ranking exclusively for items that began sales on October 1st. Here are the calculations from October 1st to 4th!

                          The Japan Manga Classics was popular in the A6 size covers, Weeks book and Accessories category. The Doraemon A6 Original cover that you can change the look of the cover, and Chibi Maruko-chan Weeks book to fully enjoy the charms of Momoko Sakura’s artwork, ranked first in their respective categories. The top three items in the Accessories ranking were all Chibi Maruko-chan! Out of the two Clear Stamps that are available, “Delighted” that features Chibi Maruko-chan’s happy face was more popular. Out of the fashionable covers that went on sale from October, Neon Tartan came in first out of the fashionable A5 covers that were released in October. Although it did not make the top 10, the Neon Tartan Kinchaku Bag was also a customer favorite.
                          A6 size cover (fits Planner and Original)
                            A5 size cover (fits Cousin)
                              weeks
                                Hobonichi Original Accessories
                                Tobichi Tokyo & Kyoto Tobichi Tokyo & Kyoto
                                Makoto Wada’s covers that proved to be popular in the Hobonichi Store also ranked high in Tobichi shops too! There were many customers who made up their mind that this was their definite choice before visiting the shop.

                                In second place was the Mother cover “An enemy blocked the way!” Up first in the A5 size cover sales ranking was Kodue Hibino’s kadan (White), followed by Colors “Turquoise” in third, showing how covers that were popular in the Hobonichi Store were also chosen by Tobichi customers. With minä perhonen's “candle” coming third for the A6 size covers, the most popular cover amongst the minä perhonen series was different to the Hobonichi store. When you take a look at the Weeks ranking, the Weeks book by Hiroshi Hatano, who’s done a photography exhibition at Tobichi before, ranked high. “Camp” and “Swallows” from the Bow & Tie series were also a customer favorite at Tobichi, but “Camp” came first here.
                                A6 size cover (fits Planner and Original) A6 size cover (fits Planner and Original)
                                  STAFF VOICE
                                  Customers get excited when I show them the illustration of the bird flying off on the cover interior!
                                  (Time-Travelling Bird / Yoshiko)
                                  Some people purchased this cover as they told me how it reminds them of the tough times when they played the game.
                                  (An Enemy Blocked the Way! / Rei)
                                  Because the overall appearance changes depending on how the patterns show up on each cover, I spend time going through a number of covers with customers to find their ideal one.
                                  (Candle / Maiko)
                                  A5 size cover (fits Cousin) A5 size cover (fits Cousin)
                                    STAFF VOICE
                                    A customer told me how this cover isn’t too girlish despite the floral pattern, and how it seems cheerful.
                                    (kadan (White) / Mori)
                                    Someone purchased this for her son in elementary school. It might be a bit grown up for him, but she liked the starry sky and the look of the illustration.
                                    (Time-Traveling Bird / Rei)
                                    There seemed to be many customers who enjoyed the perfect color combination of the cover exterior and interior.
                                    (Turquoise / Keiko Kimura)
                                    Weeks Weeks
                                      STAFF VOICE
                                      A customer enjoyed its combination with Shaun Tan’s Eric Clear Cover.
                                      (Camp / Nomura)
                                      People took one glance at this cover and exclaimed how beautiful and stylish it was.
                                      (Spring Day / Mei)
                                      This design is popular among all generations.
                                      (Swallows / Koiso)
                                      Hobonichi CultureN (Hobo Nichiyoubi) Hobonichi CultureN (Hobo Nichiyoubi)
                                      In the sales ranking for items sold in Hobonichi CultureN and in Hobo Nichiyoubi from September 1st to 13th, once again, Mother, Kodue Hibino and Makoto Wada's covers were popular. Like it was in Tobichi, “candle” was well-received out of the minä perhonen series. The characteristics of this Hobonichi CultureN sales ranking is that the Candy Stripper cover ranked second in the A6 size cover lineup. Perhaps customers who visited the Candy Stripper shop in Shibuya PARCO (where Hobonichi CultureN is) came to take a look at the techos? With Sesame Street's “Cookie Monster” third in the A5 cover category, and Shirt Fabric series’ “Pocho” first in the Weeks book category, covers that have textures and are fun to the touch seem to be popular in physical stores. For the Weeks category, Hiroshi Hatano’s “Spring Day” and “Camp” from the Bow & Tie series were a hit here too.
                                      A6 size cover (fits Planner and Original) A6 size cover (fits Planner and Original)
                                        STAFF VOICE
                                        A customer told me that the enemies were all charming, and she loved how they're drawn as pixel arts, just like in the game.
                                        (An enemy blocked the way! / Sou)
                                        Customers seem to enjoy the cute color combination, the fluffy texture and the design.
                                        (Spruced-up Cat (Lilac) / Yoshika)
                                        A lot of customers came to buy Makoto Wada's cover this year after reading Remi Hirano's article
                                        (Time-Traveling Bird / Sayuka)
                                        This cover is a favorite regardless of gender.
                                        (Time-Traveling Bird / Wakaba)
                                        A5 size cover (fits Cousin) A5 size cover (fits Cousin)
                                          STAFF VOICE
                                          Someone told me how they would normally not buy patterned items, but this was an exception. The butterfly charm at the end of the bookmarks are received well too.
                                          (kadan (White) / Sayaka)
                                          A customer loved how chic this cover was, from the gray and orange color of the candles to the blurs.
                                          (candle / Chikako)
                                          A customer chose this for their child, saying how its plush toy-like look was sure to grab her child's heart.
                                          (Cookie Monster / Keina)
                                          Weeks Weeks
                                            STAFF VOICE
                                            I heard someone saying how they liked it had a calming look to it and wasn’t too cute.
                                            (Pocho / kaori)
                                            The design evokes the image of petals of the cherry blossoms or snow falling down, and is a book I’d want to carry throughout the year.
                                            (Pocho / Akiko)
                                            Someone was happy that the photo they liked from his photography exhibition turned into a Weeks book.
                                            (Spring Days / Uechi)
                                            I can't forget that excited look on a customer’s face who planned to go solo camping.
                                            (Camp / Emi)
                                            Still deciding on which design to pick? Hobonichi Techo 2021 Game Still deciding on which design to pick? Hobonichi Techo 2021 Game
                                            How did you like the ranking? If you haven’t bought your techo yet, have you picked your choice? For anyone who still can’t decide which design to pick, we’ve prepared a game that will choose a techo for you out of the 2021 lineup. We hope you find your techo through this game!
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