A Journey to
26 Places in Japan and Overseas!
Itoi’s Pilgrimage of Gratitude

B JIRUSHI YOSHIDA

Hobonichi Techo Role

We’ve collaborated with B JIRUSHI YOSHIDA every year since 2012 to create covers for the Weeks techo books. The Passport Cover has seen several color and material changes over its seven-year history, and there are many loyal fans who buy the B-Jirushi techo covers every single year.

Message from Itoi

The best time to think about the next new thing is when you’re in the middle of selling the latest thing.

Company Name

BEAMS Co., Ltd. B JIRUSHI YOSHIDA

Bag maker Yoshida Kaban, famous for their meticulous attention to detail, teamed up with select shop Beams to establish B JIRUSHI YOSHIDA, a shop that offers exclusive, high-quality products.