Yoshida & Co., Ltd
Hobonichi Techo Role
Yoshida is famous for its Porter brand. We first collaborated with them to create a new techo cover for the 2011 lineup and have worked together ever since. Loyal fans support Yoshida’s line of handbag-style techo covers, which feature unique structures and materials.
Message from Itoi
Everyone’s role is crucial — makers, thinkers, sellers, and customers.
Company Name
Yoshida
Founded in 1935 as Yoshida Bag Manufacturing.
Founder Kichizo Yoshida established the company’s policy “Heart and Soul in Every Stitch,” which continues today, over 80 years later. The company’s original brand Porter was announced in 1962 and consists of bags in a wide variety of materials and designs.