Hello! For today's "Discover the charms of the Hobonichi Techo Cover," Hobonichi staff member Beckham 3 talks all about the past covers (from when it first appeared in 2002!)

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Beckham 3

I took this opportunity to look back on past covers, and I stumbled across these!



The covers on the top row are from 2002, 2003, 2004, 2005.
The bottom row has covers from 2007, 2008, 2009 (and an A5 size Cousin cover).

The Hobonichi Techo was born in 2002, but the cover from the first year was especially special for me so I had kept it preciously.

The reason why it was special was because I had entered Hobonichi in April 2002. When I bought the techo, I was still only a reader of the Hobo Nikkan Itoi Shinbun, so I remember feeling excited that Hobonichi was going to bring out their own techo and I had bought it online.

Never had I imagined that I would join the company 4 months later, but when I read back on my techo from 2002, I had written in detail about when I first visited Hobonichi, how I was asked to design their Haramaki (a belly warmer), and how that lead to me joining the company. The techo brought back so many memories of this time 19 years ago.



The first cover had lots of tabs and didn't have the pockets yet. However, when I peeked through in between the covers, I found a ticket of a Prince concert at the Nippon Budoukan! I had totally forgotten I had gone!



Because I joined Hobonichi as a designer, in the 2nd year, I was able to design a techo and so the 2003 edition techo was the first techo I was in charge of. The techo cover expanded its lineup from the single navy in the first year to Tomato Red, Orange Range, Olive Green and Mystery Grey - a total of 4 colors! (But this was the most we could manage at that time!) Although I had chosen Olive Green for myself, Tomato Red was really popular.



Although it's positioned differently, the 2 pen holders was already present from this year. It came with an bonus pen too. It's rare now that the words "Only is not lonely" is printed on the front, but a few years after this, it was embossed on a leather cover alongside the new Hobo Logo, and that was my favorite design.



To go onto the 2nd row (covers from 2007 onwards), the Fake Fabric series from 2007, the two-tone colors from 2008 and the Makino Collection in 2009 were popular. In 2009, the Sunday-start techos and A5 size Cousin techo book joined the lineup, so this year, I used covers in 2 sizes.



From 2011 onwards, we were able to collaborate with lots of amazing brands such as Disney, mina perhonen, Harris Tweed and B-Jirushi Yoshida, and it made a huge advancement compared to the covers from the previous years.



In 2018, I enjoyed the Beatles collaboration cover so I used that and another cover, but now, in 2021, I change up the cover of the A6 Original every once in a while, and use the TS Black for my A5 Cousin.

The covers I showed today are those that go all the way back from the covers that are included in the Discover! Sale lineup, but I hope you take this opportunity to find a new cover and create your own cover history!





Hobonichi Techo Discover! Sale

The Hobonichi Techo Official Site is holding sale for a limited period! A variety of techo covers and standard Hobonichi Original stationery are offered at 30% off. Orders made during this period comes with a sheet of stickers.

Period: Tuesday, April 27 11:00 AM Japan time to Wednesday, May 12 at 11:00 AM Japan time

Discover! Sale

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