Last week, I briefly talked about the area of Kanda, where the Hobonichi office moved to last year and made a theme for some of our techos this year. Today, I'll be talking about Omiya Yogashiten, a western sweets shop that we made techo covers and accessories with.



Omiya Yogashiten was already popular among Hobonichi staff members because of their delicious sweets, which feature fresh fruit and come in cute wrapping paper. During the lineup reveal event in Tobichi Tokyo that's also located in Kanda, I met several customers who told me their stories with Omiya Yogashiten. One customer told me that her family's birthday cakes are always from Omiya Yogashiten, and another customer said how her grandma always bought them cakes from Omiya Yogashiten when she visited her grandma who lives in Kanda. According to her, the package featuring the cute illustrations remained the same all the way from when she was a child up until now! I really felt how it's a shop loved by the community.



Take a look at this article to read an interview with their 5th-generation shopkeeper, and to see the beautiful photos of their shop and their display cabinet!

They also have a bakery corner like you can see here (it's the last photo out of the 4. Written in Japanese).

I personally love their fruit punch (I ate it for my father's birthday) and the fruit cake which is buttery and moist, but had never tried their fresh cakes (in other words the cakes that are sold in the cabinet and needs to be kept at a low temperature) so I took this opportunity to try them out.


This is the package of their fruit punch


This is what the fruit punch looks like

Even the boxes have the cute illustration! The illustrations were drawn by a young woman who was a university art student at the time.



When you open the box . . .





it looks like this!

Because I had to take the cake home, I chose three cakes that were fairly easy to bring home without worrying about them smudging (like those with whipped cream): pumpkin pie, apple pie and baked cheesecake.



Their cakes have that classical taste, and because it's not too sweet, I felt like eating one more. (I had the pumpkin pie by the way)

I also tried out their strawberry milk. These were fresh and creamy, and I also love that they come in a glass bottle. The sticker that tells you the expiration date comes with other sweets too, and I find this super cute.



I would love to try out their strawberry shortcake one day.


The model is eating the strawberry shortcake

If you have purchased / are considering purchasing the Omiya Yogashiten covers, I hope it brings a smile to your face by looking at the calming pastel illustrations, as well as their yummy-looking sweets!

I'll finish off by showing you one of my favorite accessories from the series: the washi tape and paper envelope.

Omiya Yogashiten Washi Tape


What I love about this washi tape is that it's wrapped with a pink ribbon, just like the cakes of Omiya Yogashiten! The accent of the ribbon was what drew me into their packaging, so it made me happy to see it in washi tape size. The blue stripes are reminiscent of the bottom parchment paper of the shop's cheesecake. The wide washi tape would be perfect to fill up your techo if you have blank pages, or to decorate.

Omiya Yogashiten Decorative Paper Envelope


You might have seen small envelopes in this shape on our website. They are called "pochi bukuro" and are used when you hand money to someone (often from grandparents to their grandchildren on New Years). You might not encounter a situation where you want to hand over cash to someone using this, but it's perfect to store small bits and pieces and keep in the pocket of your techo!

So, that's it for today's news. I hope you look forward to next week's article too!

See the Omiya Yogashiten series lineup from here

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