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Tokyo Sweets Guide: Omiya Yogashiten

Hi everyone, this is Asako. The Hobonichi Techo website that youfre now on has a page called gFun Stuff.h Here, youfll be able to read articles that take a closer look at products, how people use the techo, and other content that lets you fully enjoy your techo. Think of it as our online magazine.



Most articles are translated into English, but there is one series that isnft translated, and itfs called the gTokyo Sweets Guide.h This series focuses on shops in Tokyo that are perfect to spend time writing your techo while eating something sweet. I thought I could occasionally introduce you to a summarized version of this article here in the Hobonichi Techo News!

To start off herefs the most recent article featuring Omiya Yogashiten, a sweets shop that is featured in our techos for this yearfs lineup. Donft miss out on the finished techo spread at the end of the article, too!



Tokyo Sweets Guide: OMIYA YOGASHITEN



Founded in Kanda, Tokyo in 1884. Creates timeless sweets that use fresh ingredients. Fifth-generation shopkeeper, Yoshiaki Yoshida laughs as he tells us that gAlthough now, recipes are uniform as there are a lot of pastry schools, when I look at the recipes of former shopkeepers, itfs quite unique and fun to look at.h

There are various products that use seasonal fruits directly purchased from the wholesale market. gNowadays, itfs easy to purchase fruit at any time of the year. Because we live in an age like this, I hold an importance in the flavor of the season.h

Lots of bread line up on the shelves In the mornings, and neighbors and office workers come to buy bread for breakfast or lunch. Itfs a western sweets shop that has been loved by many over the years and blends into everyonefs daily lives.
*We borrowed their shop especially for this shoot, but their eating area is currently not open.








They also have a bakery section












Todayfs pick - cheesecake!


Their cheesecake is composed of a cheese cream sandwiched by a fluffy sponge with a biscuit base


Taking a bite . . .






The bottom parchment paper matches the striped gbutterfly-stopperh pen holders




Another reason to visit their shop - their fruit punch!




They wrap it up with their cute paper if you choose the type that comes in a box








Todayfs Sweets



Cheesecake 350 yen
Fresh cheese cream sandwiched with a cheese-flavored sponge. It has a biscuit base.

gAlthough I can go back as far as the third-shopkeeper, they seemed to already have it at their time so I believe itfs been more than 60 years since wefve had this cheesecake,h fifth-generation shopkeeper Yoshida tells us. Because itfs simple, they take extra care with the ingredients they use and have not changed the ratio from the original recipe.

Omiya Yogashiten has other cheesecakes: the rare cheesecake and baked cheesecake. The baked cheesecake is a new creation by the fifth-generation shopkeeper. It would be fun to try out and compare all three types.



Fruit Punch 3,000 yen
(With Box: 3,150 yen)

Fruit punch that is packed in a large jar. It easily has portions for 4 or 5 people. The fruit depends on the season, but it always includes 10 to 15 of that seasonfs produce. The tang that comes from the largely cut fruit matches the smooth sweet syrup. Itfs a classic item of Omiya Yogashiten.

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Shop Details
2-4 Awaji-cho, Kanda, Chiyoda-ku, Tokyo
Hours: 9AM to 6PM
Closed days: None
Telephone: 03-3251-1088
*Eating area currently unavailable

https://www.ohmiyayougashiten.co.jp/
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Todayfs Techo


*See the original article here.
*Tokyo Sweets Guide main page

Photography: Nobuki Kawaharazaki