It’s all about what you think when you’re alone.
How you spend time when you’re alone.
What your true colors are when you’re alone.

“I listen to music when I’m alone,”
he’ll say, but that still doesn’t take up all the time he spends alone.
“I read books,” she’ll say, but she isn’t reading non-stop.

When people are alone, they have this hazy,
blank period of time they can’t put a name to.
The nameless feelings experienced during those nameless times
make up a major element of a person.
And one day, like a bubble surfacing in water,
something will emerge in the form of words.
I hope the Hobonichi Techo can serve as a means to keep those words.

I’d like the Hobonichi Techo to be a fishing net
to catch all the things you think and feel during your unnameable times.
Of course you can use the techo as a scheduler,
but there are already other tools you can use for that.

I get the feeling there’s never been a container to keep things
that surface during unnameable times,
unimportant things that stick with you,
or things that resonate with you when you don’t know why.

It takes a Hobonichi Techo to hold them
because we created it as a group of people
who are neither stationary manufacturers nor professionals.
Even as the planners are all the same containers,
they have unique shapes as clay formed by hand.
There will be days when you couldn’t catch a fish,
and there will be days you won’t fish.
But with 365 days in a year,
over time your net will fill with plenty of minnows.
Such is the wealth of our thoughts.