About This Page

The daily quotes featured in the Hobonichi Techo Planner are picked out from articles featured on the Hobo Nikkan Itoi Shimbun (Hobonichi) website. While the English-translated quotes in the techo are only a few sentences long, readers have expressed interest in reading the rest of the articles from which they come. We’ve taken some of these Japanese articles and translated them into English for your enjoyment. We hope you like them!

About Hobonichi

Hobonichi has been posting new articles every single day since its launch on June 6, 1998. For the past eighteen years, readers enjoy Itoi's essays on lifestyle topics, as well as interviews, reportage articles, and special features, on topics like "Today’s Slop of the Tongue," a column based on readers’ contributions and edited by Hobonichi staff. All the contents are generally on the theme of the enjoyment of everyday life. Hobonichi attracts 1.4 million visitors per month.
Hobonichi also produces lifestyle merchandise, which includes the popular Hobonichi Techo (a daily planner), Hobonichi knitted belly warmers, and the Japanese-style nabe hot pot series. These items are sold directly to consumers through the website.
The business won the Michael Porter Prize in 2012 for its unique and successful business strategy.
http://www.porterprize.org/english/pastwinner/2012/12/01153307.html

Hobo Nikkan Itoi Shimbun (Japanese only)
https://www.1101.com/home.html

About Shigesato Itoi

Shigesato Itoi, head of Hobo Nikkan Itoi Shimbun, is Japan’s foremost copywriter. In 1998 he started Hobonichi and has been focusing his efforts on the website ever since.