The Joys of Life event kicks off tomorrow, and over the past two days, we've completed setting up the venue!

Ta-da!
The Tools & Toys Box is prominently displayed in the center of the booth. It feels so rewarding to have made it this far - so exciting! Ahead of the official launch of the Hobonichi Techo 2025 Spring lineup, we’re offering an exclusive early sale, so drop by if you happen to be close by!

At the Hobonichi Techo booth, “The Hobonichi Techo and Tools & Toys Shop”, there’s plenty to enjoy. We’re showcasing early sales of Hobotoridori Weeks planners and stationery, and you can even try your luck with the “Lucky Animal Mini Envelopes” that you can draw like a fortune slip. Don’t miss the impressive display of Hobonichi Techo planners covering an entire wall too!

The Joys of Life event 2025 runs from Thursday, January 9, to Wednesday, January 15. Our Toys & Toys Box team will also be at the venue to welcome you!
(For more details about the Hobonichi Techo booth, click here.)

p.s. If you get lost in the spacious venue, just look for the orange balloon! The Hobonichi Techo booth is directly beneath it.

Today's update features a tour of the factory where the tin can, the face of the commemorative stationery set, are made!

In that page we have revealed the design of the can. We're so happy to finally be able to share it with you!

We also announced pre-sales of this commemorative stationery set at the Joys of Life event 2025! The orange pen that (Morriko) is holding is actually a bonus to those who purchase this set at the Joys of Life event. (Available while supplies last)

Be sure to check out this page for details.

In today’s meeting, we reviewed the layout and design for a page set to go live next month, as well as confirming when it will go up.

Out of the blue, (Morikko) suddenly said, “It’s already December. I’ll be a grandma before I know it...”
Her comment had everyone bursting into laughter!

(Morikko) is in the middle of a whirlwind, busy with preparations for the Joys of Life event in January and getting ready to launch various products for sale. No wonder she feels that way! Honestly, November really flew by!

We’re also hard at work on the page for our commemorative stationery. Throughout December, we’ll be unveiling details about the stationery set contents and release info, so stay tuned!

October has flown by, and our commemorative stationery set is nearly complete.

Recently, (Iwasawa, Morikko, Annen) visited a tin can-making factory.

We had the rare opportunity to witness the exact moment the tin cans were being made, making it a valuable experience for all of us. Everyone’s eyes sparkled with excitement!

Watching the tin cans go through various machines, and finally being finished with careful handcrafting, was truly moving.

We’ll be sharing details from the factory tour soon. Stay tuned!

We have finished submitting all the stationery designs and since then, we've been checking proofs and samples as they come in.

The other day, we were discussing the designs and texts of the item shown in the photo.

Can you tell what this is? This is actually the packing material to prevent the stationery from moving around in the tin during shipping.

We wanted the packing material to not only protect the stationery but to be fun in itself. We hope you look forward to it!

In today’s meeting, we checked a proof sheet of a certain stationery item. The revisions we requested to the production company during the first proofing have been reflected, and it’s looking quite polished. One more step to go!

Let me share a tiny bit of the design with you. Can you get what it is?

Samples of stationery to be included in the set are coming in one by one, and little by little, the shape of the stationery set is beginning to take form these days.

However! We had a hard time finalizing the design for the final item and we’ve been struggling with it...

After a long meeting with (Annen) and (Morikko), we went to ask (Asako) who was working ahead of us with a fuzzy, overheated head. (Hoshino), (Shiori), and (Tomita) also came to join us to decide on the design.

We asked for advice from other people too, and finally made a decision based on those opinions! We finalized the coloring with lots of PANTONE color samples on hand and we were able to submit the data! We're all relieved that all the items have been submitted for now.

When we were deciding on the design of the final item to add to the tin box and were a bit stuck, (Susan) came to save us.

She left the words "Believe in yourself!" which we were all thankful for.

Isn't it so hot every day? I feel like giving myself a pat on the back by just arriving at the office these days.

The photos are from the meeting we had the other day. We're now finally at the point of deciding on names, so we each came up with a few and shared them in this meeting. Because we're creating a set, there are lots of items we need to choose a name for.

There were a few crazy ideas that made me laugh, but I think we're close to finalizing the names! I feel more attached to the items now that they're named.

Tools & Toys Report is a series of articles where we introduce stationery in a fun way. I work on these articles with (Iwasawa) and (Morikko), and we're currently preparing for a new article to be uploaded around Late August.

We cut colored paper and layered them during the shoot the other day. I'm sure the page will look cute with a handmade touch.

The Tools & Toys characters Tools, And, Toys also made an appearance. (They are our small friends who are shorter than 4cm)

You can read the past articles here, so if you're interested, I hope you check it out.